Thursday, September 30, 2010

Marketing Your Real Estate Business on a Shoestring Budget


If you are a new agent or just plateauing or you simply need a fresh perspective and are on low budget....what are your options? Here is what our Keller Williams Agent Mastermind Group in Conroe, TX came up with:

  1. Attend networking events like the Chamber After Hours, etc.
  2. Door knock to introduce yourself to a farm area (April Sound, Panorama Village, Seven Coves, Walden, Bentwater, Del Lago, etc.)
  3. Direct mail - Postcards be sure you can track the responses
  4. Set up your free KW or HAR website and ensure it is working properly
  5. Place free ads on Craigslist
  6. Call, mail or deliver something of value to FSBO’s & Expireds
  7. Blogging - become a neighborhood or area expert vs. only a real estate expert (this takes time, but can be very lucrative in the long term in areas like Willis, Conroe, Montgomery, New Waverly, Elkins Lake, Hunstville)
  8. Hold Open Houses, sure to let the neighbors know in advance with a flyer or door knocking
  9. Handwritten notecards to your SOI
  10. Call Team Leaders or agents in other offices and introduce yourself as a potential referral partner
  11. Inexpensive, very targeted ads on Facebook
  12. Develop and implement a USP - Unique Selling Proposition (something that differentiates you from the competition)
  13. Give away free information (ex. free list of “top 10 buys in any area you specify”, free report “How to prepare your home to sell quickly and for top dollar.”)
Lots of great suggestions. What are your favorites?

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